An Orange Tree frozen yogurt franchise opened recently in Kailua-Kona. I read about the Red Mango yogurt shops opening in various locations on Oahu. While the novelty effect of our new Orange Tree will keep it doing well for awhile, I wonder how long it will last. This is not a new fad. Several years ago I handled the sale of a couple of TCBY yogurt franchises, both of which did well for a few years, and now are no longer in business. I wonder what TCBY is doing to compete with these new trendy franchises. Maybe some major re-branding is in order. Time will tell if this resurgence in frozen yogurt is merely another cyclical fad. Actually, my mouth is now watering and I may head over to the Orange Tree for some strawberry cheesecake and white chocolate yogart swirl, with gummys on top.