Archive for February, 2007

Finding a Niche

When I hear the word “niche” I think of cremation and interment of ashes.  “Neesh”, “nich”, or “nish” — which is it?  All three, I guess, are acceptable pronunciations.  For business purposes, the best definition I found was in the Compact Oxford English Dictionary:  “A specialized but profitable corner of the market.”  I am sometimes amazed at [...]

Going Into Sales

I remember as a young man I was talking to my father about career ideas.  He told me I might think of going into sales – insurance, for example.  I thought, “I am heading to college for umpteen years, to go into sales?  I don’t think so.”  In hindsight, I imagine what my father was trying to get across [...]